Linguistic Extractor

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    Strategic Consumer Insight Suite (SCIS)
    Strategic Topic Insight Suite (STIS)
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Welcome to the Linguistic Extractor Platform!

Our platform offers cutting-edge tools designed to empower researchers and practitioners in marketing and related business fields. With two advanced applications, we transform consumer-generated text into actionable insights, enabling precise academic research and strategic decision-making.

About the Strategic Consumer Insight Suite (SCIS)

The Strategic Consumer Insight Suite (SCIS) is a sophisticated software powered by Llama 3.5, tailored to extract and quantify marketing-relevant themes from consumer text. Developed with a focus on precision and accessibility, SCIS supports researchers in analyzing emotions, perceptions, and sentiments expressed in survey responses, reviews, and other text-based consumer data.

Using established frameworks (e.g., Richins, 1997; Davis, Bagozzi, & Warshaw, 1989; Reichheld; Gaski & Etzel, 1986), SCIS provides reliable quantification of:

  • ● Consumer Emotions: Measuring consumers' joy, anger, sadness, and more.
  • ● Trust and Commitment: Assessing consumers' long-term dedication and intent to maintain relationships with an organization.
  • ● Ease of Use: Evaluating consumers' experiences with the usability of a product or service.
  • ● Corporate Social Responsibility (CSR): Measuring consumers' ethical perceptions of an organization.
  • ● Recommendation: Gauging whether consumers are likely to recommend a product or service to others.
  • ● Consumer Sentiment Toward Marketing: Analyzing consumers' sentiment toward marketing-related aspects such as product, price, promotion, and place.

SCIS seamlessly integrates into your workflow, allowing for intuitive .csv file uploads and one-click data processing, with results sent directly to your email for further in-depth statistical analysis.

About the Strategic Topic Insight Suite (STIS)

Our second application, the Strategic Topic Insight Suite (STIS), utilizes an innovative LLM-ITL approach to identify latent marketing-relevant themes across extensive text corpora. This tool ensures:

  • ● Efficient Discovery: Identify emerging themes and patterns in texts.
  • ● High Interpretability: Generate refined, semantically coherent topic descriptions.
  • ● Scalable Processing: : Analyze large datasets for both academic and practical applications.

Built on the latest neural topic modelling research, STIS is ideal for researchers seeking to uncover thematic structures in texts, enabling further in-depth statistical analysis and comprehensive market overviews.

Why Choose These Tools?

Both SCIS and STIS are designed to bridge the gap between complex unstructured data and measurable and actionable business insights:

  • ● For Academics: Validate theories and hypotheses with advanced, reliable text analytics.
  • ● For Practitioners: Uncover deep market insights to inform marketing strategies and enhance brand perception.

Featured Research

For an in-depth understanding of these tools, please explore and cite: