Our platform offers cutting-edge tools designed to empower researchers and practitioners in marketing and related business fields. With two advanced applications, we transform consumer-generated text into actionable insights, enabling precise academic research and strategic decision-making.
The Strategic Consumer Insight Suite (SCIS) is a sophisticated software powered by Llama 3.5, tailored to extract and quantify marketing-relevant themes from consumer text. Developed with a focus on precision and accessibility, SCIS supports researchers in analyzing emotions, perceptions, and sentiments expressed in survey responses, reviews, and other text-based consumer data.
Using established frameworks (e.g., Richins, 1997; Davis, Bagozzi, & Warshaw, 1989; Reichheld; Gaski & Etzel, 1986), SCIS provides reliable quantification of:
SCIS seamlessly integrates into your workflow, allowing for intuitive .csv file uploads and one-click data processing, with results sent directly to your email for further in-depth statistical analysis.
Our second application, the Strategic Topic Insight Suite (STIS), utilizes an innovative LLM-ITL approach to identify latent marketing-relevant themes across extensive text corpora. This tool ensures:
Built on the latest neural topic modelling research, STIS is ideal for researchers seeking to uncover thematic structures in texts, enabling further in-depth statistical analysis and comprehensive market overviews.
Both SCIS and STIS are designed to bridge the gap between complex unstructured data and measurable and actionable business insights:
For an in-depth understanding of these tools, please explore and cite: